Acne Studios


3 Greene Street at Grand Street

Have you found your go-to brand yet? You know, that brand where everything just seems to match your aesthetic, and everything fits perfectly on you? Well, I think I've found mine in the Swedish label Acne, which has mastered the art of Scandinavian anti-cool cool. (Its name, by the way, is an acronym for: Ambitious to Create Novel Expression.) Lots of great basics like fabulous denim jeans, nice sweaters, sharp jackets, and solid everyday ankle boots. I could build a whole wardrobe each season just with a few key purchases here. Unlike fellow Swedish brand H&M, the prices are not entry-level, but, then again, these are not throwaway fashion pieces either!